Banner vs. Flyer

Diseño & Publicidad

Banner vs. Flyer: Conozca la diferencia entre el formato digital y el impreso

Aunque suelen confundirse, la diferencia fundamental entre un banner y un flyer radica en su soporte y en el objetivo publicitario que persiguen:

Banner: Es una pieza gráfica digital diseñada para sitios web y redes sociales. Su propósito principal es captar la atención de forma inmediata mediante un mensaje visual impactante que invite al clic.

Flyer (o volante): Es una pieza impresa de tamaño reducido que se distribuye de manera física. Está diseñado para entregar información más detallada sobre eventos, servicios o promociones locales.

Saber elegir el formato correcto permite optimizar los recursos y lograr que el mensaje llegue al público indicado de la manera más efectiva.

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